About
Lichtlaerm Audio is a well-established brand for guitar & bass pedals. Company became famous through the unique sound of its high-quality devices and original approach to socket design. Appart from pedal crafting, in 2023 Lichtlaerm Audio organized Lichtlaerm Fest where brand’s residents took part part.
Problem
Lichtlaerm Fest's deliverables needed to be designed in line with overall Lichtlaerm Audio visual guidelines and image.
Solution
In order to replicate Lichtlaerm Audio's corporate identity in festival design, the prominent golden tone that is being used in product design of the company was used as a key color in print design. The artwork used on the poster is partly designed by company's permanent illustrator Aphelior.
