About
This NGO was founded to raise money for Ukrainian army needs back in 2014. Later its vector got two directions: while looking for funding sources for the army, its members started to organize eco-events to save Ukrainian Carpathian mountains from pollution, refresh the routes and fix the shelters.
Problem
NGO needed a visual identity that could cover and emphasize both main aspects of their activity: military volunteering and environmental protection.
Solution
NGO’s military vector is presented through calm shades of blue color palette. The key design elements feature angular strokes and bold sizing to accentuate strength. Mountains are reflected in the very symbol of the organization, and are also traced in various branding elements.
